2030. Cómo las tendencias más populares de hoy darán forma a un nuevo mundo

The world changes drastically every day. The question is… are we prepared to face what’s coming? A few years ago, we all knew how it worked. There were prosperous and struggling nations, a predictable birth rate, a retirement age, and the possibility of home ownership. However, no one warned us that by the time we reached the age to graduate, or to marry or have children, the rules would have radically changed. As Mauro F. Guillén affirms in this provocative book, by the year 2030 the world will be completely different from the one we once inhabited. With an approach based on lateral thinking, the author examines trends that will converge and collide in only a few years. Based on in-depth research, Guillén presents a revolutionary analysis of demographic, economic, and technological factors contributing to the shifts occurring in our world.

Mauro F. Guillén is a sociologist, economist and is considered one of the most original thinkers at the Wharton School of Business, where he holds the Zandman Professorship in International Management and teaches classes in the Advanced Management Program. An expert in global market trends, he has also consulted for various organizations and given speeches on global economic and technological trends.