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Above the Fold: Understanding the Principles of Successful Web Site Design

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Above the Fold: Understanding the Principles of Successful Web Site Design by Miller, Brian D., 9781440336669
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781440336669 | 1440336660
  • Cover: Paperback
  • Copyright: 9/13/2014
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Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:
  • PLAN
    Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
  • DESIGN
    The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
  • OPTIMIZE
    Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

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