Achieving Success Through Community Leadership

Improve the health of your community and benefit from increased staff loyalty, reduced costs, and excellent market intelligence!

This book is the result of a three-year collaborative research project between the American College of Healthcare Executives and the American Hospital Association. The project was designed to uncover the practices put in place by hospitals that have been recognized for their efforts to improve community health. This handbook provides real-life governance and management examples of 25 practices discovered during site visits at leading hospitals. It includes various forms and tips to help you implement the practices at your organization.

Practices discussed include: Investing in community health systematically Promoting community health with and through partners Creating a community health information unit Developing strong support networks with the community Holding recognition events to honor community health activists

Dr. Peter A. Weil is vice president of the division of research and development of the American College of Healthcare Executives. In addition to leading the current study of hospital management and governance practices that promote community health, he conducts periodic surveys to compare executives' careers by gender and race/ethnicity. He also conducts market research to assess members' interest and satisfaction with the ACHE's programs and services.

List of Figures

vi

Preface

vii

Introduction

xiii

Visioning a Healthy Community

1

(12)

Financing to Promote Community Health

13

(8)

Educating About a Healthy Community

21

(8)

Personnel Decisions to Foster Community Health

29

(22)

Marketing Activities that Enhance Community Health

51

(16)

Creating Structures that Institutionalize Attention to Community Health

67

(12)

Developing Processes that Promote Community Health

79

(10)

Conclusion

89

(8)

Appendix: The Role of Public Health

97

(4)

Selected References

101

What is included with this book?

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Achieving Success Through Community Leadership

Summary

Author Biography

Table of Contents

Supplemental Materials