James B. Twitchell is Alumni Professor of English at the University of Florida.
Preface
Plop. Plop. Fizz. Fizz American Culture Awash in a Sea of Advertising
p. 1
We Build Excitement the Delivery of Adcult
p. 53
Strong Enough for a Man but Made for a Woman the Work of Adcult
p. 109
Halo Everybody, Highlow Adcult and the Collapse of Cultural Hierarchy
p. 179
Takes a Licking, but Keeps on Ticking the Future of Adcult
p. 229
Selective Bibliography
p. 255
Index
p. 263
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