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Administracion Estrategica: Conceptos, Competitividad Y Globalizacion

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Administracion Estrategica: Conceptos, Competitividad Y Globalizacion by Hitt, Michael; Ireland, R. Duane; Hoskisson, Robert E., 9789687529776
  • ISBN: 9789687529776 | 9687529776
  • Cover: Paperback
  • Copyright: 9/1/1999
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Strategic Management: Competitiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The book focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It also emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.

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