Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9789687529776 | 9687529776
- Cover: Paperback
- Copyright: 9/1/1999
Strategic Management: Competitiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The book focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It also emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.