Advertising in a Digital Age: Best Practices & Tips for Paid Search and Social Media Advertising, by Taylor, Gabriela
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- ISBN: 9781480049611 | 1480049611
- Cover: Paperback
- Copyright: 10/5/2012
Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go.Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.