Advertising Organizations and Publications : A Resource Guide
, by John Philip JonesNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780761912361 | 0761912363
- Cover: Hardcover
- Copyright: 3/8/2000
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.