Advertising, Promotion and Supplemental Aspects of IMC
, by Shimp, Terence A.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780030211133 | 0030211131
- Cover: Hardcover
- Copyright: 8/2/1999
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.