Advertising, the Uneasy Persuasion
, by Schudson, MichaelNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780465000807 | 0465000800
- Cover: Paperback
- Copyright: 9/3/1986
A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact