Alan Siegel : On Branding and Clear Communications

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Alan Siegel : On Branding and Clear Communications by Slovinsky, Louis J., 9780977472468
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  • ISBN: 9780977472468 | 0977472469
  • Cover: Paperback
  • Copyright: 12/30/2006

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Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.
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