The Alignment Effect How to Get Real Business

The Alignment Effectoffers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.

Faisal Hoque is Chairman and CEO of enamics, Inc., the industry's first provider of a unified software platform for Business Technology Management (BTM). A globally recognized thought leader, innovator, and expert on the complex business technology needs of the Fortune 500, Mr. Hoque developed one of the earliest Net commerce platforms for General Electric (GE) and holds several patents. Hoque is a sought after speaker and author of the internationally acclaimed e-Enterprise.

Special Contributor:

Ryan J. Sheehan
Senior Research Analyst, enamics, Inc.

For additional information please visit:www.enamics.com/alignment-effect

Acknowledgments

xv

Introduction

xix

PART I The Business/Technology Disconnect

Real World Evidence

7

(20)

Approaching a Solution

27

(20)

PART II The Principles of BTM

Modeling, Collaboration, Reuse

47

(32)

PART III The Activities of BTM

The End-to-End Perspective

79

(16)

Business Model Definition

95

(20)

Process Optimization

115

(26)

Technology Automation

141

(30)

PART IV Governing with BTM

Direction and Control

171

(24)

Promise to Practice

195

(14)

Conclusion

209

(4)

Appendix

213

(12)

References

225

(6)

Contributors

231

(6)

Index

237

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The Alignment Effect How to Get Real Business Value Out of Technology

Summary

Author Biography

Table of Contents

Supplemental Materials