All In How the Best Managers Create a Culture of Belief and Drive Big Results

The authors of the bestsellers The Carrot Principle and The Orange Revolution present groundbreaking new findings: In the highest-performing teams and companies, managers create a "culture of belief," following seven essential steps of leadership.Adrian Gostick and Chester Elton teamed up with research giants Towers Watson to analyze an unprecedented 300,000-person study conducted during this recession. The data reveals that today's high-performance organizations have a distinctive kind of culture in which employees believe in their leaders and the company's mission, values, and goals. These employees are not only engaged, but also enabled and energized, which leads to astonishing resultsaverage annual operating revenues of 27.4 percent, three times higher than companies lacking such a positive culture. Based on this breakthrough research and their extensive consulting experience with a who's-who of successful companies, Gostick and Elton present a simple seven-step roadmap that all managers can follow to create a high-achieving culture: defining a burning platform, creating rigorous customer focus, making sure team members root for one another, and establishing clear accountability. They offer specific how-tos for each step and tell fascinating stories of leaders in action. All In is a vital resource for every manager.

Adrian Gostick is the New York Times bestselling coauthor of The Carrot Principle and The Orange Revolution, which are sold in more than fifty countries around the world. He is a founder of the global training and consulting firm The Culture Works, with a focus in Recognition, Teamwork, and Culture. Learn more at TheCultureWorks.com or AdrianGostick.com.
Chester Elton is coauthor of The Carrot Principle and The Orange Revolution, a popular lecturer, and an influential voice in global workplace trends. He is a founder of The Culture Works and advises the leadership teams of numerous Fortune 500 firms on cultural issues. Learn more at TheCultureWorks.com or ChesterElton.com.