FREE SHIPPING

on all orders of $79 or more

$3 OFF your purchase of $60 or more!
Use coupon code SATURDAY in checkout.

All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

, by
All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All by Godin, Seth, 9781591845331
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781591845331 | 1591845335
  • Cover: Paperback
  • Copyright: 4/24/2012
  • Rent Book

    (Recommended)

    $13.91
     
    Term
    Due
    Price
  • Buy New Book

    Usually Ships in 3-5 Business Days

    $12.49
The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.


Please wait while the item is added to your bag...