American Wheels, Chinese Roads The Story of General Motors in China
, by Dunne, Michael J.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780470828618 | 0470828617
- Cover: Hardcover
- Copyright: 7/26/2011
The automotive industry in China is a very good metaphor for China's rise onto the global scene. That is because Chinese laws require foreigner carmakers to form joint ventures with Chinese companies to produce and sell cars. GM's strategies and tactics in China together with the interactions with its partner, SAIC, give executives in every industry excellent illustrations of what works and what is less effective in China.