Analytics in a Big Data World The Essential Guide to Data Science and its Applications, by Baesens, Bart
- ISBN: 9781118892701 | 1118892704
- Cover: Hardcover
- Copyright: 5/19/2014
The book discusses the topic of Big Data and Analytics, which is now more relevant and actual than ever before. It is written with a strong practitioner focus, not overly stressing the mathematical underpinnings but the business application instead. It consists of real-life examples from the author's personal consulting and research experience (banking, retailing, government). The book includes an overview of visionary ideas and recent developments in the field with a tremendous potential to create strategic leverage in any business setting.