The Anthropology of Media A Reader

The Anthropology of Media: A Reader offers a critical overview of how mass media represents and constructs both Western and non-Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film and drawing on the recent explosion of creative studies of culture and media, this volume heralds the emergence of a new field - the anthropology of media - and brings its key literature together for the first time. Brings together key writings in the emergent field of the anthropology of media for the first time. Offers critical overview of how mass media represents and constructs both Western and non-Western cultures. Integrates key themes in the anthropology of media by means of editorial commentary. Explores the theoretical issues that have arisen from ethnographic studies of media.

Kelly Askew is Assistant Professor in the Department of Anthropology and the Center for Afroamerican and African Studiesat the University of Michigan. She is the author of Performing the Nation: Swahili Music and Cultural Politics in Tanzania (2002).

Richard R. Wilk is Professor and Chair of the Department of Anthropology at Indiana University. He is the author of several books, including Household Ecology (1991) and Economies and Cultures (1996), as well as over a hundred papers and articles on topics as diverse as Maya archaeology, research ethics, and global consumer culture.

Acknowledgments
Timeline of Media Development
Introduction
Seeing/Hearing is Believing: Technology and Truth
The Medium is the Message
The Technology and the Society
Mead and Bateson Debate: On the Use of the Camera in Anthropology
The Ambiguity of the Photograph
Save, Save the Lore!
Representing Others
The Gaze of Western Humanism
The Color of Sex: Postwar Photographic Histories of Race and Gender
The Imperial Imaginary
Complicities of Style
Representing Selves
Hollywood and the USA
Yoruba Photography: How the Yoruba See Themselves
Relationships
Mediating Culture: Indigenous Media, Ethnographic Film, and the Production of Identity
Active Audiences
Radio Texture: Between Self and Others
The Tongan Tradition of Going to the Movies
Rambo's Wife Saves the Day: Subjugating the Gaze and Subverting the Narrative in a Papua New Guinean Swamp
'It's Destroying a Whole Generation': Television and Moral Discourse in Belize
National Texts and Gendered Lives: An Ethnography of Television Viewers in a North Indian City
Power, Colonialism, Nationalism
Image-Based Culture: Advertising and Popular Culture
The Global and the Local in International Communications
In Rascally Signs in Sacred Places: The Politics of Culture in Nicaragua
The Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity
Resource Bibliography
Index
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The Anthropology of Media A Reader

Summary

Author Biography

Table of Contents

Supplemental Materials