Anybody's Business

Immediately useful, this text wastes no time getting vital business skills across to readers by showing them the connections between business concepts and their everyday lives. Financial Intelligence; Leadership Vision; Management Perspective; Marketing Savvy; Tech Insight: (Available at mybizlab.com); Beyond Business (Available at mybizlab.com) For anyone interested in understanding business.

1: Financial Intelligence

    1. Profit: Open Books, Cash Flow, and Income

    2. Build: Balance Sheet, Risk, Financing, and Diversification

    3. Compete: Economics and Competition

    4. Adapt: Monetary and Fiscal Policy, the Economic Cycle, and Economic Systems

    5. Grow: Global

2: Leadership Vision
    6. Lead: Vision, Integrity, Change, and Teams
    7. Own: Entrepreneurship, Innovation, and Forms of Ownership
    8. Act: Ethics and Corporate Social Responsibility
3: Management Perspective
    9. Plan: Roles, Mission, Strategy, and Plans
    10. Organize: Organizational Structure, Culture, and Employee Recruitment, Selection, and Hiring
    11. Direct, Control, Evaluate Decision Making, Delegating, and Appraising
4: Marketing Savvy
    12. Discover: The Marketing Mix, Market Research, and Target Marketing
    13. Create: Product Innovation, Branding, Pricing, and Value
    14. Communicate: Promotions and Marketing Communications
5: Tech Insight These Chapters Available at mybizlab.com
    15. Decide: The IT Organization, Data-Driven Decisions, and IT Risks
    16. Improve: Operations, Quality, and Distribution
6: Beyond Business These Chapters Available at mybizlab.com
    17. Connect: Business Presentations, E-mail, and Memos
    18. Enforce: Business Law
    19. Advance: Careers, Networking, and Interviewing
    20. Invest: Your Money, Your Future