Appetite for Change

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ISBN: 9780801473296 | 0801473292
Cover: Paperback
Copyright: 11/1/2006

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In this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods.

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Preface to the Second Updated Edition	p. ix
Preface	p. 1
Rebellion: The Making of a Countercuisine
An Edible Dynamic	p. 15
Radical Consumerism	p. 29
Radical Therapy: The Oppositional Identity	p. 43
Organic Force: Alternative Infrastructure	p. 68
Processing Ideology: The Moral Panic
The Orthodox Defense: The War of the Metaphors	p. 111
The Mess in Washington	p. 132
The Press: Shifting the Center	p. 154
Marketers: Healthy Profits
Opportunism in the Marketplace	p. 185
Straddling the Contradictions	p. 200
A Healthy Foods Portfolio	p. 218
Looking Backward, and Forward	p. 243
Acknowledgments	p. 257
Notes	p. 259
Index	p. 315
Table of Contents provided by Ingram. All Rights Reserved.

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Appetite for Change

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