If Aristotle Ran General Motors The New Soul of Business

Since its hardcover publication in 1997, If Aristotle Ran General Motors has been one of the year's most talked about books, not only in the United States but around the world, where it has been translated into many languages. Author Tom Morris has emerged as one of America's most popular motivational speakers, bringing his inspirational message of ancient wisdom in modern business to thousands of employees at major companies like AT&T and Merrill Lynch. In 1998 Morris will give more than 100 keynote speeches at corporate seminars to further establish If Aristotle Ran General Motors as a must-read for anyone doing business today.

Tom Morris was a philosophy professor at Notre Dame for fifteen years. He is the author of True Success: A New Philosophy of Excellence and chairman of the Morris Institute for Human Values in Wilmington, North Carolina, where he makes his home.

"If Aristotle Ran General Motors goes to the heart of what makes people and organizations successful. Tom Morris' message is a guide to achieving the highest level of excellence in your company and your career."—Daniel Tully, chairman, Merrill Lynch