The Art and Strategy of Service-Learning

This resourceful handbook provides guidelines for connecting service-learning work with classroom concepts, as well as advice for working effectively with agencies and organizations. Its model forms and sample speeches will help you throughout the course.

Preface

ix

Service-Learning in Perspective

1

(13)

The Definition and Goals of Service-Learning

1

(5)

The Benefits of Service-Learning

6

(4)

A Natural Fit with Communication Studies

10

(1)

Service as a Career

11

(3)

Service-Learning Models

14

(14)

When Service-Learning is Optional

14

(6)

When Service-Learning is Required

20

(3)

Three Types of Service: Direct, Indirect, and Civic

23

(1)

Finding a Service Project Site

24

(4)

Achieving a Positive Service-Learning Experience

28

(15)

Matching Student Goals and Skills with a Service Agency

28

(3)

Aligning Service-Learning Goals with Agency Goals

31

(2)

Cultivating a Professional Attitude

33

(2)

The Steps to Gaining a Professional Attitude

35

(3)

Working with Diverse Populations

38

(1)

Common Student Questions

39

(4)

Designing Informative Service-Learning Presentations

43

(15)

Defining the Objectives of Informative Service-Learning Discourse

44

(1)

Audience Analysis

45

(2)

Organizing Information to Strengthen the Message

47

(1)

Writing Compelling Introductions and Conclusions

48

(5)

Audio and Visual Aids

53

(5)

Designing Effective Persuasive Service-Learning Presentations

58

(35)

The Role of Theories and Methods of Persuasion

58

(1)

Resonance Theory

59

(2)

Inoculation Theory

61

(2)

Credibility

63

(1)

Emotional Appeals

64

(2)

Imagery

66

(1)

Burke's Pentad

67

(2)

Analyzing Audience Needs

69

(2)

Resourceful Evidence

71

(1)

Delivery and Nonverbal Communication

72

(1)

Issues for Debate and Discussion

73

(1)

Alternate Message Forums for Community Activism

74

(19)

Transactional Communication in Service Organizations

93

(20)

A Definition of Transactional Communication in Public Speech

94

(4)

Principles and Techniques for Successful Transactional Communications

98

(15)

Call to Service: Speaking as a Community Leader

113

(25)

Distinction Between Leader and Manager in Service Organizations

113

(5)

Advocating a National Service Agenda

118

(12)

Guidelines to Introduce a Featured Speaker

130

(5)

Presenting a Vision for Public Policy

135

(3)

Designing Media Messages for a Call to Community Service: Techniques from the Advertising World

138

(14)

The Rhetorical Analysis of the Service Campaign ``We Want Change''

141

(5)

Graphics and Logos for Service Organizations

146

(6)

Intercultural Communication in Service-Learning

152

(14)

Ethnocentrism and Cultural Pride

153

(2)

Beliefs, Attitudes, and Values

155

(1)

Cultural Patterns and Expectations

156

(2)

Verbal and Nonverbal Communication Across Cultures

158

(5)

General Advice and Discussion

163

(3)

Service-Learning Resources

166

(18)

Service-Learning Research Sources and Placement Opportunities

166

(1)

Service-Learning Resource Sites

167

(7)

Guidelines for Contacting the Service Agency

174

(1)

Student Journal Guidelines

175

(1)

Service-Learning Journal Guidelines

175

(2)

Guidelines for Student Evaluation of Service Experience

177

(3)

Community Placement Field Agreement

180

(2)

Supervisor Evaluation Form

182

(2)

Author Biographies

184

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The Art and Strategy of Service-Learning Presentations

Summary

Table of Contents

Supplemental Materials