Attitude Change: The Competing Views
, by Suedfeld,PeterNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780202361727 | 0202361721
- Cover: Nonspecific Binding
- Copyright: 11/15/2007
What are attitudes and how are they modified? The many opposing theories to answer this question reflects not only the complexity but also the importance of the field. A central concern of social psychology, attitude change is also relevant to the study of human behavior in general, and a matter of major significance to the world outside the laboratory. Valid and useful theories of attitude change are thus of far-reaching consequence. At the same time, the richness and flexibility of attitude structures and the numerous methodological problems involved in studying them make the development of a definitive theory difficult, if not impossible. For these reasons many explanations have been offered but none have been greatly accepted.