Barack Obama's Social Media Lessons for Business

, by
Barack Obama's Social Media Lessons for Business by David, Bullock, 9780578008028
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780578008028 | 0578008025
  • Cover: Paperback
  • Copyright: 12/1/2008

  • Buy New

    In Stock Usually Ships in 24-48 Hours

    $38.36

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button