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Basic Marketing Research

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Basic Marketing Research by Malhotra, Naresh K., 9780132544481
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780132544481 | 0132544482
  • Cover: Paperback
  • Copyright: 7/13/2011
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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