on all orders of $79 or more

7% OFF your purchase of $75 or more!
Use coupon code TUESDAY in checkout.

Basic Marketing Research with Excel

, by ;
Basic Marketing Research  with Excel by Burns, Alvin C; Bush, Ronald F., 9780135078228
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780135078228 | 0135078229
  • Cover: Paperback
  • Copyright: 1/4/2011
  • Rent Textbook


  • Buy Used Textbook

    Usually Ships in 3-5 Business Days

  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst#xAE;) designed specifically to use the power of Excel for marketing research applications.#xA0; XL Data Analyst #xAE; also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format.#xA0; All marketing research concepts are presented #xA0;simply and intuitively.#xA0; This is the ideal book for those who wish to teach basic marketing research to undergraduate students without learning cumbersome statistical analysis software but who have access to Excel".#xA0; The XL Data Analysis Add-in is easy to master and use and performs analyses such as tests of proportions and hypothesis tests for percentages, not typically available on standard statistical analysis software.#xA0;

You might also enjoy...

Please wait while the item is added to your bag...