Basics Graphic Design 03: Idea Generation

Basics Graphic Design: Idea Generation explores the different ways in which designers can approach generating ideas in response to a given project brief. Good design begins with good ideas - successful visual outcomes can only be arrived at through the generation of great ideas, that will ultimately provide the designer with a range of potential design solutions. Throughout the book, consideration is given to audience, context and materials, as well as the many levels of idea generation, from the macro the micro; and specific techniques and strategies from brain storming to more focused, selective and strategic systems. Creative thinking is a skill that can be developed - this book introduces a variety of approaches, theories and strategies to help do this, with practical exercises, engaging studio interviews and striking visual examples.