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Bayesian Statistics And Marketing

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Bayesian Statistics And Marketing by Rossi, Peter E.; Allenby, Greg M.; McCulloch, Rob, 9780470863671
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780470863671 | 0470863676
  • Cover: Hardcover
  • Copyright: 12/9/2005
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"Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data across respondents. The book also discusses the theory and practical use of MCMC methods."--BOOK JACKET.

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