Before and After Page Design

Readers of this book from "Before and After" magazine learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by.

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine. He is also the author of Before and After Graphics for Business for Peachpit Press.

NEWSLETTERS & NEWSPAPERS

How to design a news letter

2

(4)

Beautiful and simple, too, win accolades with this one-column gem

This digest-size newsletter is for readers

6

(10)

A cross between paperback and magazine, this low-key, text-rich format is ideally suited for long, thoughtful articles---and it's easy to lay out

Clean, asymmetrical layout leads the eye

16

(6)

Consistency and variation can work together

Easy! A simple, do-able look

22

(6)

What can you do with a few pieces of clip art and a tight schedule? Lots! Just think round

How to energize a faceless newsletter

28

(4)

A crisp new design is easy to browse, as well as a point of pride

A simple, do-anything newsletter

32

(12)

This slick, half-size newsletter can adopt any attitude---from high-tech to antique---and it goes together fast

BROCHURES

Beautiful, square brochure makes a regal impression

44

(8)

How to make a familiar vehicle make a grand entrance anywhere it goes

Tiny brochure is a great stocking stuffer

52

(2)

A small but mighty package can be crafted from a standard-size sheet

Build a brochure with peekaboo panels

54

(10)

This format, built entirely from a single, cleverly folded sheet, gives consistency and motion to your message

Good-looking pocket brochure works hard, updates easily

64

(8)

This design is a promotional chameleon, ready to adapt to whatever use you need

An eye-catching zigzag brochure

72

(4)

Organize and grab your reader's attention at the same time

FLIERS & MAILERS

Preflight checklist for your flier

76

(6)

Follow these steps and improve the vitality of your fliers and mailers

Design a product showcase

82

(4)

You can draw all eyes to your product if you properly organize your photos

Make your flier easier to read

86

(4)

This fundamental design principle will invigorate your pages

Add real feeling to your flier

90

(4)

Words inform---while art imparts the feeling

A greeting with a surprise

94

(2)

The customer is king with this generous coupon card

A magic message

96

(2)

This triple-panel production pops the payoff to your headline

A flier that stands on its own

98

(2)

A table tent takes a 2-D message into the 3-D world

A flying flier

100

(2)

Create an unforgettable mailer, one that sails into readers' hearts

A miniature postcard

102

(2)

Want to wish customers your best? Send them a card

ADVERTISING

How to lay out a good advertisement

104

(2)

Getting the balance just right is easier than you might think

How to design a powerful product ad

106

(4)

It's surprisingly easy: Just show us the stuff!

Advertising a speaker? Here's how

110

(6)

It's a common problem: an event to promote, an uninspiring photo, and a short deadline

Small phone, smaller phone book

116

(2)

A phone that's on the move needs a directory that can keep pace

How to strengthen a small ad

118

(4)

Flat shapes and soft grays give a 2 x 2-inch ad boldness and depth

Create dramatic photo layouts for your products

122

(10)

How to design versatile catalog pages that draw the reader into the action

STATIONERY

How to lay out a stationery system

132

(10)

The first step toward great stationery is to build solid foundation

How to design a ``cold call'' postcard

142

(6)

It's more than a card; it's you! Here's how to look your best

A business card brochure is a mini-marketer

148

(2)

Introduce yourself while engaging your prospect with this charming design

The invisible square

150

(10)

Design a handsome business card in this surprising space

BUSINESS DOCUMENTS

Create a do-it-all business portfolio

160

(12)

Versatile and economical, this design can contain all of the materials you need to impress customers

How to design a modern resume

172

(4)

This businesslike, you-are-there resume presents the person behind the stats

Design a cover with background art

176

(4)

Build a setting for the mind, and words come alive

Make an easy-to-read data sheet

180

(4)

Sell! Visual organization turns an ordinary data sheet into a sales tool

How to improve every form you make

184

(9)

On a form, function is everything. Here are the simple rules

Index

193

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Before and After Page Design

Summary

Author Biography

Table of Contents

Supplemental Materials