Best Customers

In Best Customers experts and novices alike can see at a glance who spends the most and who controls the largest market share--often surprisingly different--on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc.--everything a consumer might buy. Based on unpublished data--you can't find this on the Internet--from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customers brings you insight into household spending by householder age, income, type, race and Hispanic origin, region of residence, and education.