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Beyond Design The Synergy of Apparel Product Development

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Beyond Design The Synergy of Apparel Product Development by Keiser, Sandra; Garner, Myrna B.; A.Vandermar, Deborah, 9781501315411
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781501315411 | 1501315412
  • Cover: Paperback
  • Copyright: 8/10/2017
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This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student.

New to this Edition
Includes international examples and case studies that address the effects of globalization
Advances the discussion of the pros and cons of fast fashion vs. slow fashion
Revised, easier-to-read charts and graphs and 30% new color photographs
Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries

Beyond Design STUDIO
Study smarter with self-quizzes featuring scored results and personalized study tips
Review concepts with flashcards of essential vocabulary
Examine real-world scenarios with case studies and critical thinking questions
Watch videos that bring chapter concepts to life

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315480. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

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