Beyond the Symbol: Thoughts on a Broader

There is often little difference between the communications of corporations within any given industry sector. The reliance for recognition more often is the responsibility of the trademark. This volume gives insight to a method of broader visual language that reduces this reliance and gives more opportunity for corporations to respond to business change, increasing product ranges and gaining higher visibility. This is not about advertising; it's about utilizing existing budgets for a strong, more visible result.

Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the visual language fields.

Also available:
<a href="http://www.accdistribution.com/us/store/productdatasheet/9781864706666">One Hundred and Fifty Thoughts About Trademarks, Symbols, and Logotypes</a> ISBN 9781864706666
<a href="http://www.accdistribution.com/us/store/productdatasheet/9781864706659"> One Hundred Thoughts About Corporate and Brand</a> ISBN 9781864706659
<a href="http://www.accdistribution.com/us/store/productdatasheet/9781864706642">Recognise Me</a> ISBN 9781864706642

Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. He is a long-standing member of Alliance Graphic Internationale and is a past AGI President (1997-2000). The world's largest student design conference was founded by Ken Cato in 1991; agIdeas International Design Week now attracts annually over 4,500 young designers and over 40 speakers from around the World. Ken is also an acclaimed author and has written numerous books. Major design publications include three editions of First Choice published in 1989, 1996 and 2003. GD 3D - Graphic Design in the Third Dimension, Design for Business, Cato Design+, Design By Thinking, Cato Partners and the recently released Experiences, presenting the company's philosophy and a selection of projects. The publication about Ken, Ken Cato: The Dimensions of Design forms part of the International Graphic Design Series published by Images Publishing, 2002.

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Beyond the Symbol: Thoughts on a Broader Visual Language Design by Thinking

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Author Biography

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