Big Data Meets Survey Science A Collection of Innovative Methods

Offers a clear view of the utility and place for survey data within the broader Big Data ecosystem

This book presents a collection of snapshots from two sides of the Big Data perspective. It assembles an array of tangible tools, methods, and approaches that illustrate how Big Data sources and methods are being used in the survey and social sciences to improve official statistics and estimates for human populations. It also provides examples of how survey data are being used to evaluate and improve the quality of insights derived from Big Data.

Big Data Meets Survey Science: A Collection of Innovative Methods shows how survey data and Big Data are used together for the benefit of one or more sources of data, with numerous chapters providing consistent illustrations and examples of survey data enriching the evaluation of Big Data sources. Examples of how machine learning, data mining, and other data science techniques are inserted into virtually every stage of the survey lifecycle are presented. Topics covered include: Total Error Frameworks for Found Data; Performance and Sensitivities of Home Detection on Mobile Phone Data; Assessing Community Wellbeing Using Google Street View and Satellite Imagery; Using Surveys to Build and Assess RBS Religious Flag; and more.

• Presents groundbreaking survey methods being utilized today in the field of Big Data
• Explores how machine learning methods can be applied to the design, collection, and analysis of social science data
• Filled with examples and illustrations that show how survey data benefits Big Data evaluation
• Covers methods and applications used in combining Big Data with survey statistics
• Examines regulations as well as ethical and privacy issues

Big Data Meets Survey Science: A Collection of Innovative Methods is an excellent book for both the survey and social science communities as they learn to capitalize on this new revolution. It will also appeal to the broader data and computer science communities looking for new areas of application for emerging methods and data sources.

Craig A. Hill, PhD, is Senior Vice President at RTI International and focuses on application of new technology to quantitative social science research. He is also the lead editor of Social Media, Sociality, and Survey Research (Wiley, 2013).

Paul P. Biemer, PhD, is Distinguished Fellow, Statistics at RTI International. He is an author, co-author, and co-editor of 6 other books published by Wiley.

Trent D. Buskirk, PhD, is the Novak Family Distinguished Professor of Data Science and the Chair of the Applied Statistics and Operations Research Department in the College of Business at Bowling Green State University.

Lilli Japec, PhD, former Director of Research and Development Department at Statistics Sweden. She co-chaired AAPOR's Task Force on Big Data.

Antje Kirchner, PhD, is a Survey Methodologist at RTI International. She is the Chair of the Scientific Committee of the Big Data Meets Survey Science (BigSurv20) conference.

Stanislav (Stas) Kolenikov, PhD, is Principal Scientist at Abt Associates. His work focuses on survey statistics, including issues in sampling, weighting, variance estimation, multiple imputation, and small area estimation.

Lars E. Lyberg, PhD, is former Head of the Research and Development Department at Statistics Sweden. He is the founder of the Journal of Official Statistics (JOS) and served as its Chief Editor for 25 years.

Introduction (Hill, Biemer, Buskirk, Japec, Kirchner, Kolenikov, Lyberg)

Section 1:  The New Survey Landscape

1.            Why Machines Matter for Survey and Social Science Researchers: Exploring Applications of Machine Learning Methods for Design, Data Collection, and Analysis

Trent D. Buskirk and Antje Kirchner

2.            The Future Is Now: How Surveys Can Harness Social Media To Address 21st Century Challenges

Amelia Burke-Garcia, Brad Edwards, and Ting Yan

3.            Linking Survey Data with Commercial or Administrative Data for Data Quality Assessment

A.            Rupa Datta, Gabriel Ugarte, and Dean Resnick

Section 2:  Total Error and Data Quality

4.            Total Error Frameworks for Hybrid Estimation and Their Applications

Paul P. Biemer and Ashley Amaya

5.            Measuring the Strength of Attitudes in Social Media Dataa

Ashley Amaya, Ruben a, Frauke Kreuter, and Florian Keusch

6.            Attention to Campaign Events: Do Twitter and Self-Report Metrics Tell the Same Story?

Josh Pasek, Lisa O. Singh, Yifang Wei, Stuart N. Soroka, Jonathan M. Ladd, Michael W. Traugott, Ceren Budak, Leticia Bode, and Frank Newport

7.            Improving Quality of Administrative Data: A Case Study with FBI’s National Incident-Based Reporting System Data

Dan Liao, Marcus Berzofsky, Lance Couzens, Ian Thomas, and Alexia Cooper

8.            Performance and Sensitivities of Home Detection on Mobile Phone Data

Maarten Vanhoof, Clement Lee, and Zbigniew Smoreda

Section 3:  Big Data in Official Statistics

9.            Big Data Initiatives in Official Statistics

Lilli Japec and Lars Lyberg

10.          Big Data in Official Statistics: A Perspective from Statistics Netherlands

Barteld Braaksma, Kees Zeelenberg, and Sofie De Broe

11.          Mining the New Oil for Official Statistics

Siu-Ming Tam, J. K. Kim, Lyndon Ang, and Han Pham

12.          Investigating Alternative Data Sources to Reduce Respondent Burden in United States Census Bureau Retail Economic Data Products

Rebecca J. Hutchinson

Section 4:  Combining Big Data with Survey Statistics: Methods and Applications

13.          Effects of Incentives in Smartphone Data Collection

Georg-Christoph Haas, Frauke Kreuter, Florian Keusch, Mark Trappmann, and Sebastian Bähr

14.          Using Machine Learning Models to Predict Attrition in a Survey Panel

Mingnan Liu

15.          Assessing Community Well-being using Google Street-View and Satellite Imagery

Dr. Pablo Diego-Rosell, Stafford Nicols, Dr. Rajesh Srinivasan, and Dr. Ben Dilday

16.          Nonparametric Bootstrap and Small Area Estimation to Mitigate Bias in Crowdsourced Data: Simulation Study and Application to Perceived Safety

David Buil-Gil, Reka Solymosi, and Angelo Moretti

17.          Using Big Data to Improve Sample Efficiency

Jamie Ridenhour, Joe McMichael, Karol Krotki, and Howard Speizer

Section 5:  Combining Big Data with Survey Statistics: Tools

18.          Feedback Loop: Using Surveys to Build and Assess Registration-Based Sample Religious Flags for Survey Research

David Dutwin

19.          Artificial Intelligence and Machine Learning Derived Efficiencies for Large-Scale Survey Estimation Efforts

Steven B. Cohen, PhD and Jamie Shorey, PhD

20.          Worldwide Population Estimates for Small Geographic Areas: Can We Do a Better Job?

Safaa Amer, Dana Thomson, Rob Chew, and Amy Rose

Section 6:  The Fourth Paradigm, Regulations, Ethics, Privacy

21.          Reproducibility in the Era of Big Data: Lessons for Developing Robust Data Management and Data Analysis Procedures

D.B. McCoach, J. Necci Dineen, Sandra M. Chafouleas, and Amy Briesch

22.          Combining Active and Passive Mobile Data Collection: A Survey of Concerns

Florian Keusch, Bella Struminskaya, Frauke Kreuter, and Martin Weichbold

23.          Attitudes Toward Data Linkage: Privacy, Ethics, and the Potential for Harm

Aleia Clark Fobia, Jennifer Hunter Childs, and Casey Eggleston

24.          Moving Social Science into the Fourth Paradigm: The Data Life Cycle

Craig A. Hill

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