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Big Data: A Revolution That Will Transform How We Live, Work, and Think

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Big Data: A Revolution That Will Transform How We Live, Work, and Think by Mayer-schonberger, Viktor; Cukier, Kenneth, 9780544002692
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780544002692 | 0544002695
  • Cover: Hardcover
  • Copyright: 3/5/2013
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A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can Con Edison catch the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data. "Big data" refers to our newfound ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomenafrom the price of airline tickets to the text of millions of booksinto searchable form, and uses our newfound computing power to unearth revelations that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven't even done yet, based on big data's ability to predict our future behavior. In this book, two leading experts in the field reveal what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Datais the first big book about the next big thing.

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