The Big Red Fez Zooming, Evolution, and the Future of Your Company

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications,The Big Red Fezis a must-have tool for anyone working on the web.

Seth Godin is the author of the New York Times business bestseller Permission Marketing. His ebook Unleashing the Ideavirus has been downloaded by more than a million people and broke new ground in the way ideas are distributed. He was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture and write full-time. A regular columnist for Fast Company magazine, he lives in Westchester County, New York.