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  This book provides an overview of the theory and practice of science communication. It covers the whole area and illustrates it by looking at the experience of research workers in science communication and those whose task is to put science communication into practice. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science communication as well as the increasing numbers of people who are employed in science centres and museums but have no formal training in this field. It is envisaged that the book will form a readily accessible source of expertise for communicators. | Foreword |
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vii | |
| Acknowledgement |
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viii | |
| Introduction and Overview |
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ix | |
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| SECTION 1: TOWARDS A THEORETICAL BASIS FOR SCIENCE COMMUNICATION |
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The Background to Effective Science Communication by the Public |
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3 | (20) |
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Science Communication with the Public: A Cross Cultural Event |
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23 | (24) |
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More than Story Telling-Reflecting on Popular Science |
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47 | (16) |
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Topical Perspective and the Rhetorical Grounds of Practical Reason in Arguments About Science |
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63 | (20) |
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Postmodern Science: The Decline or Liberation of Science |
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83 | (14) |
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| SECTION 2: THE EXPERIMENTAL APPROACH TO SCIENCE COMMUNICATION |
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Conversations in a Landscape of Science and Magic: Thinking about Science Communication |
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97 | (10) |
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Communicating Science Through Interactive Science Research Centres: A Research Perspective |
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107 | (16) |
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Towards a Unified Model of Education and Entertainment in Technology Centres |
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123 | (20) |
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Reaching the Public - Communicating the Vision |
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143 | (8) |
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| SECTION 3: SCIENCE COMMUNICATION AND THE MEDIA |
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Science Journalism: the Inside Story |
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151 | (18) |
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Presenting a Radio Science Program: Engaging the Public Interest |
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169 | (8) |
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Science Communication via Television and the World Wide Web |
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177 | (14) |
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| SECTION 4: SCIENCE COMMUNICATION IN PRACTICE: CASE HISTORIES |
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New Visions for Associations for the Advancement of Science: A Case Study |
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191 | (12) |
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The Edinburgh International Science Festival |
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203 | (16) |
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219 | (18) |
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The Anatomy of a Science Circus and the Development of a Graduate Program in Science Communication |
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237 | (20) |
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Learning by Building (Destroying and Tinkering, Too): A Powerful Science Communication Tool |
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257 | (14) |
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| EPILOGUE: REFLECTIONS OF AN EMINENT SCIENTIST |
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Learning Science Communication on the Job |
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271 | (8) |
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| Notes on Contributors |
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279 | |
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