| PART ONE: CHALLENGING THE STATUS QUO |
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1 | (40) |
| Year 2000 and Beyond: New Century and New Challenges |
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1 | (1) |
| Uncertainty Factors |
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1 | (1) |
| Tech Waves |
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2 | (1) |
| The Principal as Entrepreneur |
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2 | (1) |
| So What Does This Have to Do with Written Expression? |
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3 | (1) |
| How to Use This Guide |
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3 | (2) |
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1. Fostering Open Communication |
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5 | (18) |
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Why is This Important? What's the Payoff for Me and My School |
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5 | (1) |
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Your Communication Agenda |
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6 | (1) |
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Your School Office: Your Communication Nerve Center |
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7 | (3) |
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Creating a Dynamic First Impression |
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10 | (2) |
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Keeping the School Community Informed |
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12 | (1) |
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Building School Community Relationships |
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12 | (2) |
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Collaborating on School Writing Projects |
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14 | (3) |
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17 | (1) |
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18 | (1) |
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19 | (4) |
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2. Checking Your Communication Competence |
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23 | (18) |
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Facing Your Writing Apprehension |
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24 | (3) |
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27 | (8) |
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Assessing Your Technological IQ |
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35 | (3) |
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38 | (1) |
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39 | (2) |
| PART TWO: DISPLAYING AUDIENCE SAVVY |
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41 | (82) |
| What You Need to Know |
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41 | (2) |
| Knowing Your Audience |
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43 | (4) |
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47 | (14) |
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48 | (1) |
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49 | (9) |
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58 | (1) |
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59 | (2) |
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61 | (16) |
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Why is Writing to Parents Tough? |
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61 | (3) |
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Creating a Favorable Impression |
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64 | (3) |
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67 | (5) |
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Rewording for Positive Impact |
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72 | (1) |
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73 | (1) |
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74 | (3) |
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5. Writing to Central Office Staff |
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77 | (14) |
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78 | (2) |
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Appraising Audience Needs |
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80 | (1) |
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Keeping Your Superintendent Informed |
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81 | (4) |
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Evaluating Your Communication with Your Supervisor |
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85 | (2) |
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87 | (1) |
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88 | (3) |
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91 | (12) |
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Imitation: The Greatest Compliment |
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91 | (1) |
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Pinning Down Your Purpose |
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92 | (1) |
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Calculating Peer Relations |
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93 | (1) |
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Keeping the Information Flow Moving |
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94 | (2) |
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96 | (4) |
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100 | (1) |
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101 | (2) |
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7. Writing to Your Local Community |
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103 | (10) |
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Your Public Relations Challenge |
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103 | (1) |
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104 | (1) |
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Tapping into Your Local Community |
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105 | (2) |
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107 | (1) |
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News Releases and Stories |
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107 | (2) |
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109 | (1) |
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109 | (4) |
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8. Writing to Your Professional Community |
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113 | (10) |
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114 | (1) |
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115 | (1) |
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116 | (1) |
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117 | (1) |
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Decisions, Decisions--Journal A or Journal B? |
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117 | (1) |
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118 | (1) |
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Audience/Topic Strategy Analysis |
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119 | (1) |
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120 | (1) |
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120 | (1) |
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121 | (2) |
| PART THREE: WRITTEN COMMUNICATION THAT MEANS BUSINESS |
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123 | |
| Inside the Principal's Office |
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123 | (1) |
| How to Use Part Three |
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124 | (3) |
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9. Sharpening Your Writing Skills |
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127 | (8) |
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Writing Clearly and Concisely |
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127 | (1) |
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Writing Correctly: Grammar, Spelling, Punctuation |
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128 | (1) |
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129 | (1) |
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Eliminating Unnecessary Detail |
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129 | (1) |
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130 | (2) |
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132 | (1) |
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133 | (2) |
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10. Attacking Your In-Basket: Writing Better Memos, Letters, and Reports |
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135 | |
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Critical Writing Dimensions |
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136 | (2) |
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138 | (7) |
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How to Write a Business Letter |
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145 | (6) |
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Suggestions for Better Report Writing |
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151 | (2) |
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What Are Common Report Writing Hazards? |
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153 | (8) |
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161 | (1) |
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161 | |
