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Interest in the Asean nations and the business opportunities its markets offer have grown considerably in the last decade. The paucity of accessible material for use in preparing current and prospective business people to develop their businesses in South East Asia has resulted in a clear market need for a single accessible guide for those interested in pursuing business opportunities in this young and dynamic market.


The academic market has not been slow to offer programs tailored to these needs, with international and Asian trade becoming a growing area of specialisation within many business degrees. Students in such courses will find Asean Business, Trade and Development simultaneously readable and academically rigorous. The authors' analyses of the complex issues confronting the would-be Asean trader will be invaluable.

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ASEAN Business, Trade and Development provides the necessary relevant information and practical guidance for prospective trading partners and business people wishing to deal with ASEAN countries, who have little knowledge of the region, or who need to deepen or update their knowledge.