Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise

Justin Patten's Blogging and Social Media explores the phenomena of blogging and other social media from a commercial perspective. The author provides background on what blogging is, how it has evolved out of the open source movement along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law. There is practical advice on the different forms of blogging software - their applications, advantages and disadvantages; practical consideration of wikis, podcasting and video casting - how these technologies are evolving and tips for using these media within business.Blogging and Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization.