Videogame Marketing and PR Vol. 1 : Playing to Win

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Videogame Marketing and PR Vol. 1 : Playing to Win by Steinberg, Scott, 9780595433711
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  • ISBN: 9780595433711 | 0595433715
  • Cover: Paperback
  • Copyright: 7/11/2007

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The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips. LEARN TO: TOP THE CHARTS MAKE HEADLINES IMPROVE REVIEW SCORES INSPIRE MILLIONS OF FANS ENHANCE JOB PERFORMANCE INCLUDES: IN-DEPTH HOW-TO'S EXPERT ADVICE HANDS-ON FEEDBACK PROVEN TIPS CEO-LEVEL INSIGHT
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