Brain Rules

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ISBN: 9780979777707 | 0979777704
Cover: Hardcover
Copyright: 3/1/2008

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Summary

Supplemental Materials

Accompanying DVD includes short clips from all 12 rules, deleted and extended scenes, bonus materials for business leaders, and MP3s from the Brain rules audiobook.

Introduction	p. 1
Exercise Rule #1: Exercise boosts brain power	p. 7
Our brains love motion
The incredible test-score booster
Will you age like Jim or like Frank?
How oxygen builds roads for the brain
Survival Rule #2: The human brain evolved, too	p. 29
What's uniquely human about us
A brilliant survival strategy
Meet your brain
How we conquered the world
Wiring Rule #3: Every brain is wired differently	p. 49
Neurons slide, slither, and split
Experience makes the difference
Furious brain development not once, but twice
The Jennifer Aniston neuron
Attention Rule #4: We don't pay attention to boring things	p. 71
Emotion matters
Why there is no such thing as multitasking
We pay great attention to threats, sex, and pattern matching
The brain needs a break!
Short-term memory Rule #5: Repeat to remember	p. 95
Memories are volatile
How details become splattered across the insides of our brains
How the brain pieces them back together again
Where memories go
Long-term memory Rule #6: Remember to repeat	p. 121
If you don't repeat this within 30 seconds, you'll forget it
Spaced repetition cycles are key to remembering
When floating in water could help your memory
Sleep Rule #7: Sleep well, think well	p. 149
The brain doesn't sleep to rest
Two armies at war in your head
How to improve your performance 34 percent in 26 minutes
Which bird are you?
Sleep on it!
Stress Rule #8: Stressed brains don't learn the same way	p. 169
Stress is good, stress is bad
A villain and a hero in the toxic-stress battle
Why the home matters to the workplace
Marriage intervention for happy couples
Sensory integration Rule #9: Stimulate more of the senses	p. 197
Lessons from a nightclub
How and why all of our senses work together
Multisensory learning means better remembering
What's that smell?
Vision Rule #10: Vision trumps all other senses	p. 221
Playing tricks on wine tasters
You see what your brain wants to see, and it likes to make stuff up
Throw out your PowerPoint
Gender Rule #11: Male and female brains are different	p. 241
Sexing humans
The difference between little girl best friends and little boy best friends
Men favor gist when stressed; women favor details
A forgetting drug
Exploration Rule #12: We are powerful and natural explorers	p. 261
Babies are great scientists
Exploration is aggressive
Monkey see, monkey do
Curiosity is everything
Acknowledgements	p. 283
Index	p. 285
Table of Contents provided by Ingram. All Rights Reserved.

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Brain Rules

Summary

Table of Contents

Supplemental Materials