The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
, by Berman, Margo; Blakeman, RobynNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780742555518 | 0742555518
- Cover: Paperback
- Copyright: 7/16/2009
Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.