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- ISBN: 9780566079627 | 0566079623
- Cover: Hardcover
- Copyright: 6/1/1999
- Why do so many organizations find it difficult to use teamworking?- Why do change programmes fail so often?- How can organizations process information more effectively?- What does a modern manager need to do to ensure success?These and other important business issues are dealt with in this challenging book by Mind expert Tony Buzan and his American colleagues, Tony Dottino and Richard Israel. To illustrate their ideas they introduce the concept of the BrainSmart Leader - a corporate change agent who has learned how to harness the awesome capacity of the human brain.The authors' aim is to help you to become a catalyst for productive change. 'We want you to understand,' they say, 'ways of accessing both your own creativity and intelligence and those of others in your organization.'The book opens with a quiz designed to identify your existing strengths and weaknesses and direct you to the corresponding chapters. It goes on to explore, in turn, the key elements of effective leadership, with the aid of studies of successful BrainSmart Leaders, exercises, quizzes, Mind Maps® and practical guidance for applying the ideas described. Working through the text and the related material will equip you with the mental technology to apply your creativity to maximum effect. The result should be a dramatic improvement in your own performance and that of your organization.