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Brand Asset Management : Driving Profitable Growth Through Your Brands

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Brand Asset Management : Driving Profitable Growth Through Your Brands by Davis, Scott M., 9780787963941
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780787963941 | 0787963941
  • Cover: Paperback
  • Copyright: 9/26/2002
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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

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