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Brand Sense : Sensory Secrets Behind the Stuff We Buy

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Brand Sense : Sensory Secrets Behind the Stuff We Buy by Lindstrom, Martin; Kotler, Philip, 9781439172018
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781439172018 | 1439172013
  • Cover: Paperback
  • Copyright: 2/2/2010
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Now available in paperback,BRAND sense, the definitive book on sensory branding, shows how companies appeal to consumers' five senses.

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