Branded Male

The male consumer market has exploded recently and heavily branded icons such as David Beckham have risen dramatically in prominence. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the underdeveloped male market. Taking you through all the best strategies for marketing to men and crammed with facts and statistics, Branded Male takes an in-depth look at the secrets of effectively branding products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book goes through all the opportunities for marketing available and the best ways you can exploit these channels. Through this template Branded Male examines male centred branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Helping you tap into this under-exploited but potentially lucrative market, the evolution of the male consumer is traced over the course of the past years, allowing you to look more closely at the ways genuine market experts successfully target men.