The Broadcast Century and Beyond: A Biography of American Broadcasting

The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting" as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry. * A single-source of broadcast history-covers past and present influences on broadcast communications, and showcases trends both old and emerging in the broadcast industry * Chronological approach, timelines, and contextualizing sidebars help orient readers and demonstrate key implications of broadcasting history and broadcasting of today * Updated to reflect new and emerging technologoies of the past decade, including podcasts, web, blogging, and more

Robert L. Hilliard, Professor Emeritus, was Chief of the Public Broadcasting Branch of the FCC and Chair of the Federal Interagency Media Committee. He is a former broadcast writer, director, performer and producer. His more than 30 books on media include Writing for Television, Radio, and New Media (in its 10th edition) and, with co-author Michael Keith, Dirty Discourse: Sex and Indecency in Broadcasting; The Quieted Voice: The Rise and Demise of Localism in Radio; and Waves of Rancor: Tuning in the Radical Right (one of 12 books on President Clinton's annual reading list in 1999). Hilliard's latest books are Hollywood Speaks Out: Pictures that Dared to Protest Real World Issues and a novel, Phillipa. Michael C. Keith, ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is a member of the Communications Department at Boston College and is author of more than 20 books, including Norman Corwin's 'One World Flight', Talking Radio, Radio Cultures, The Next Better Place, and the classic Focal Press textbook The Radio Station, now in its 8th edition. He is the inaugural chair of the Broadcast Education Association's Radio Division, and a former broadcaster. Keith is the recipient of several honors, including the Distinguished Scholar Award given by the Broadcast Education Association, and the Stanton Fellow Award given by the International Radio Television Society.