Broadcast/Cable Programming Strategies and Practices

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Programming Resources and Constraints	p. 1
A Framework for Programming Strategies	p. 3
Program and Audience Research	p. 32
Domestic Syndication	p. 66
Broadcast Television Strategies	p. 97
Prime-Time Network Television Programming	p. 99
Nonprime-Time Network Television Programming	p. 140
Affiliated Station Programming	p. 165
Independent Station Programming	p. 192
Public Television Programming	p. 220
Cable Programming Strategies	p. 247
Local Cable Systems and Programming	p. 250
Basic Cable Network Programming	p. 274
Premium Programming Services	p. 308
Commercial Broadcast Radio Strategies	p. 335
Network and Syndicated Radio Programming	p. 337
Music Radio Programming	p. 351
Information Radio Programming	p. 377
Abbreviations and Acronyms	p. 409
Glossary	p. 412
Annotated Bibliography	p. 436
About the Contributing Authors	p. 445
Bookmarks for the World Wide Web	p. 449
Index to Program Titles	p. 451
General Index	p. 457
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