The Brokered Image Material Culture and

This book presents the 'brokered image,' a constructed identity influenced by tourism and the global economy, expressed through a variety of displays and performances in rural Tyrol. This image of old world simplicity complicates interactions between and among hosts and guests as evidenced in this small mountain village in Austria.

Preface

The Brokered Image: An Introduction

1

(10)

Theories of Identity in Anthropological Discourse

11

(26)

Metaphor, Identity and the Brokered Image

37

(20)

Tethered Memories: The Image of Die Bauern in Two Tyrolean Museums

57

(22)

Theories of Material Culture in Museum Settings

79

(14)

Redefining Public and Private Space: Tourist Season in Rural Tyrol

93

(16)

Contrasting Identities: Interior and Exterior Expressions of ``Tyrolness''

109

(18)

Conclusion: Image Brokering and the Postmodern Peasant

127

(12)

Bibliography

139

(14)

Index

153

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The Brokered Image Material Culture and Identity in the Stubaital

Summary

Table of Contents

Supplemental Materials