Building Strategy from the Middle : Reconceptualizing Strategy Process

This ground-breaking book reframes the perspective taken in most strategy research in two key ways, by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research Part One reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part Two builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part Three moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

Steven W. Floyd is Associate Professor and Lawrence J. Ackerman Scholar of Management at the University of Connecticut. Bill Wooldridge is Associate Professor of Strategic Management in the Isenberg School of Management at the University of Massachusetts, Amherst.