Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA

Introduction: Why a New Book on Innovation? 

PART ONE

The Innovating Habit
1 The Innovating Habit
Jump-Starting the Practice of Creativity
2 Execution and Innovating
Twin Engines Powered by Everyone in the Organization
3 The Innovating Perspective 
The Supplier-Side View Versus the Customer-Side View

PART TWO
The Three Key Processes of Innovating
4 The Three Processes of Innovating 
Creation, Integration, Reframing
5 Anyone, Anytime, Anywhere 
Innovation Is Everyone’s Business

PART THREE
The Three Key Roles in Innovating
6 Hands-On Creativity 
How to Inspire and Empower Your Company’s
Frontline Innovators
7 Coaching Innovation
How Midlevel Managers Nurture the Systems That Make
Innovating Possible
8 Setting the Agenda 
How Senior Leaders Can Focus an Entire Organization
on Innovating

PART FOUR
The Infrastructure for Innovating
Governance and Coordination
9 Igniting the Engine 
Creating a Governance and Coordination Structure for
the Innovating Engine
10 Priming the Pump 
A Seven-Step Process for Creating Innovative Ideas
11 Keeping the Engine Humming 
Nurturing the Habit of Innovating

Appendix
Acknowledgments 
Notes
Index