Built to Sell : Creating a Business That Can Thrive Without You

According to Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Here he presents a business parable about how to create a start-up that won't trap an owner when he wants to sell it.

John Warrillow is the author of Built To Sell: Turn Your Business Into One You Can Sell. Throughout his career as an entrepreneur, John has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ: EXBD) in 2008. He is the author of Drilling for Gold and in 2008 was recognized by BtoB Magazine's "Who's Who" list as one of America's most influential business-to-business marketers.